RETRIEVER WOODWORKS

Retriever Woodworks was born exactly one year ago from Jacob’s passion, grit, and autodidactic journey toward mastering traditional woodworking techniques. His work is the culmination of prior years dedicated to perfecting an age-old craft, and I wanted the branding to reflect that character.

Carpentry is one of the oldest professions in human history, so we decided to embrace a vintage, hand-crafted aesthetic for the branding. It was essential to incorporate the inspiration behind the company’s founding—Jacob’s beloved Retriever. The result is a seamless blend of a rugged, vintage, self-starting artisan brand with a tribute to the loyal companion that sparked it all.

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This Case Study included a Primary Logo, Secondary and Tertiary Logo, as well as 3 Emblem Logos, multiple illustrated brand assets, and a custom typeface.