SERVICE PACKAGES
At Pathos Design Co, we craft handcrafted, emotionally resonant brand identities that stand the test of time. Our tiered packages are built progressively to meet your business at every stage.
Each package delivers professional files in vector, PNG, JPG, and PDF formats, unlimited revisions within scope, and a solid base to grow and evolve confidently for years to come—minimizing redesigns while enabling seamless expansion.
LOGO SET
The Logo Set Package delivers a timeless, foundational identity in pure black and white with three core elements: * Logo Mark — A standalone symbolic icon capturing your brand's essence. * Logo Type — A custom wordmark with your business name in refined typography. * Unified Logo — A seamless lockup combining the mark and type. All deliverables are crafted exclusively in black and white for maximum versatility, clarity, and longevity across any medium—print, digital, embroidery, or merch. This clean, professional starter package stands strong on its own and is built to expand effortlessly (color, submarks, guidelines, etc.) as your brand grows. Perfect for startups, solopreneurs, or businesses wanting an enduring, no-fuss visual icon. Files delivered in vector (AI/EPS/SVG), high-res PNG (transparent included), and JPG formats. Contact us today for a free quote.
BRAND SET
The Brand Set Package builds on the Logo Set to deliver a more complete, professional brand identity while preserving the timeless black-and-white foundation. * It includes everything from the Logo Set (Logo Mark, Logo Type, and Unified Logo—all in black and white) plus: * Full Color Logo Versions — The complete logo system adapted into a primary full-color palette with thoughtful supporting color pairings for added depth and flexibility. Header, Body & Accent Font Pairings — Carefully curated typography combinations to ensure consistent tone and readability across all brand touchpoints. * Brand One Sheet — A single-page reference document outlining your logo usage, color palette, fonts, and essential guidelines for easy team or vendor reference. This package provides a polished, expandable brand system—strong in monochrome for maximum versatility, enriched with color and type for immediate professional application—ideal for growing businesses ready to establish a cohesive presence. Files delivered in vector (AI/EPS/SVG), high-res PNG (transparent included), and JPG formats. Contact us today for a free quote.
BRAND SYSTEM
The Brand System Package delivers a fully cohesive and professional brand identity with 11 core deliverables. * It includes everything from the Logo Set (Logo Mark, Logo Type, Unified Logo—all in black and white) and the Brand Set (full color logo versions with 3 primary colors and supporting pairings, header/body/accent font pairings) plus: * Custom Illustration — A unique, handcrafted illustrative element designed to reflect your brand's personality and story. * Brand Book PDF (3-5 pages) — A clear, concise guide detailing logo usage, color system, typography rules, illustration application, and core brand standards for consistent execution. This package provides a timeless, emotionally resonant brand foundation—strong in monochrome for unmatched versatility, enriched with color, type, and custom art, and fully documented for clarity and scalability. It gives you a solid, professional base to build and evolve your brand confidently for years to come, minimizing future redesigns while allowing seamless expansion as your business grows. Ideal for businesses ready to establish a differentiated, enduring presence across all touchpoints. Files delivered in vector (AI/EPS/SVG), high-res PNG (transparent included), JPG, and PDF formats. Contact us today for a free quote.
FLAGSHIP SYSTEM
The Flagship System Package is our premier offering, providing everything a company needs for a flourishing, lifetime brand with a complete, versatile, and emotionally resonant identity system. It includes: * Everything from the Logo Set (Logo Mark, Logo Type, Unified Logo—all in timeless black and white) * Logo Emblem — A distinct, standalone emblem for flexible, iconic applications (e.g., badges, seals, favicons, or premium accents) * Secondary Logo — An alternate mark or variation for varied contexts, spacing, or emphasis * Everything from the Brand System (full color logo versions with 3 primary colors and supporting pairings, header/body/accent font pairings, this time with 2 custom illustrations total — handcrafted illustrative assets designed to reflect your brand's personality and story, plus the expanded Brand Book PDF 3-5 pages) * Brand Framework — A deep dive into your company's essence, core values, and primary message, culminating in a concise one-sheet summary to keep your team and collaborators aligned with these foundational findings This all-encompassing system delivers unmatched versatility—strong in monochrome for enduring clarity, enriched with color, typography, emblems, secondary marks, and custom illustrations—and fully documented for consistent, confident execution. It gives you a rock-solid, professional foundation to build, evolve, and scale your brand for a lifetime, reducing redesign needs while supporting seamless growth and differentiation. Ideal for established businesses or ambitious brands committed to a lasting, premium presence. Files delivered in vector (AI/EPS/SVG), high-res PNG (transparent included), JPG, and PDF formats. Contact us today for a free quote.
A LA CARTE
The A La Carte Services allow you to request individual elements on their own or combine them with any of our core packages for greater customization and flexibility. Available standalone options include: * Standalone Logo Type — A custom wordmark featuring your business name in refined, handcrafted typography, delivered in black and white (with color options available if bundled). * Custom Illustration — A unique, handcrafted illustrative asset tailored to your brand's personality, story, or specific needs—perfect for icons, hero graphics, packaging, or marketing. * Logo Emblem — A distinct, standalone emblem or badge-style mark for versatile use (e.g., seals, favicons, apparel accents, or premium applications). * Custom Typeface — A bespoke font family or modified typeface designed specifically for your brand, ensuring distinctive typography that aligns with your identity. These services are priced individually based on scope and complexity. They integrate seamlessly with our Logo Set, Brand Set, Brand System, or Flagship System packages—or stand alone for targeted needs. All deliverables come in industry-standard formats (vector AI/EPS/SVG, high-res PNG with transparent backgrounds, JPG) for immediate use across print, digital, and merchandise. Contact us today for a free quote.
TESTIMONIALS
"I’ve had Andrew do two designs for me, and both exceeded my expectations! I was also impressed by how fast it took him to execute the designs. I will use him in the future and highly recommend."
CAMERON RAY | SONGWRITER
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